The Resource A beginner's guide to mobile marketing, Molly Garris and Karen Mishra

A beginner's guide to mobile marketing, Molly Garris and Karen Mishra

Label
A beginner's guide to mobile marketing
Title
A beginner's guide to mobile marketing
Statement of responsibility
Molly Garris and Karen Mishra
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Garris, Molly
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.G273 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Mishra, Karen E.
  • ProQuest Ebook Central
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Cell phone advertising
  • Internet marketing
Target audience
specialized
Label
A beginner's guide to mobile marketing, Molly Garris and Karen Mishra
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 135-144) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xvi, 147 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498415
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)900878631
  • (CaBNVSL)swl00404635
  • (MiAaPQ)EBC1911679
  • (Au-PeEL)EBL1911679
  • (CaPaEBR)ebr11007932
  • (CaONFJC)MIL688081
  • (OCoLC)899728163
Label
A beginner's guide to mobile marketing, Molly Garris and Karen Mishra
Publication
Bibliography note
Includes bibliographical references (pages 135-144) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xvi, 147 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498415
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)900878631
  • (CaBNVSL)swl00404635
  • (MiAaPQ)EBC1911679
  • (Au-PeEL)EBL1911679
  • (CaPaEBR)ebr11007932
  • (CaONFJC)MIL688081
  • (OCoLC)899728163

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...