The Resource A social strategy : how we profit from social media, Mikołaj Jan Piskorski

A social strategy : how we profit from social media, Mikołaj Jan Piskorski

Label
A social strategy : how we profit from social media
Title
A social strategy
Title remainder
how we profit from social media
Statement of responsibility
Mikołaj Jan Piskorski
Creator
Contributor
Author
Provider
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Piskorski, Mikołaj Jan
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.P57 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Dimensions
unknown
Extent
1 online resource (xii, 275 pages.) :
Form of item
online
Isbn
9781400850020
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99958718522
System control number
(NhCcYBP)11780441
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Dimensions
unknown
Extent
1 online resource (xii, 275 pages.) :
Form of item
online
Isbn
9781400850020
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99958718522
System control number
(NhCcYBP)11780441

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