The Resource AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots, by Peter Gentsch, (electronic resource)

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots, by Peter Gentsch, (electronic resource)

Label
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
Title
AI in Marketing, Sales and Service
Title remainder
How Marketers without a Data Science Degree can use AI, Big Data and Bots
Statement of responsibility
by Peter Gentsch
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors
http://library.link/vocab/creatorName
Gentsch, Peter
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
5q4Tb4AcJ_Y
Image bit depth
0
LC call number
HF5548.125-HF5548.6
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Big data
  • Marketing research
  • Internet marketing
  • Artificial intelligence
  • Business
  • Big Data/Analytics
  • Market Research/Competitive Intelligence
  • Online Marketing/Social Media
  • Artificial Intelligence
  • Popular Science in Business and Management
Label
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots, by Peter Gentsch, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 AI eats the World -- 2 A Bluffer’s Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business – Quo Vadis?
Dimensions
unknown
Extent
XIX, 271 p. 64 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783319899572
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-89957-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-89957-2
Label
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots, by Peter Gentsch, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1 AI eats the World -- 2 A Bluffer’s Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business – Quo Vadis?
Dimensions
unknown
Extent
XIX, 271 p. 64 illus. in color.
File format
multiple file formats
Form of item
electronic
Isbn
9783319899572
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-89957-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-319-89957-2

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