The Resource Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants, by Alexander Fraß, (electronic resource)

Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants, by Alexander Fraß, (electronic resource)

Label
Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Title
Achieving Brand Loyalty in China through After-Sales Services
Title remainder
With a Particular Focus on the Influences of Cultural Determinants
Statement of responsibility
by Alexander Fraß
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents • Chinese Consumer Behaviour in the Context of Intercultural Marketing • German Car Manufacturers in China as Research Object • After-Sales Operations of German Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research • Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany
Member of
http://library.link/vocab/creatorName
Fraß, Alexander
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
Series statement
Business Analytics
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Globalization
  • Markets
  • Engineering economics
  • Engineering economy
  • Business and Management
  • Marketing
  • Emerging Markets/Globalization
  • Engineering Economics, Organization, Logistics, Marketing
Label
Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants, by Alexander Fraß, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
Dimensions
unknown
Extent
XXI, 317 p. 35 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783658143671
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-14367-1
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-658-14367-1
Label
Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants, by Alexander Fraß, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China.
Dimensions
unknown
Extent
XXI, 317 p. 35 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783658143671
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-14367-1
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-658-14367-1

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