The Resource Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk

Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk

Label
Advanced social media marketing : how to lead, launch, and manage a successful social media program
Title
Advanced social media marketing
Title remainder
how to lead, launch, and manage a successful social media program
Statement of responsibility
Tom Funk
Creator
Subject
Language
eng
Summary
  • Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program
  • The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz
Cataloging source
CVU
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Funk, Tom
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social media
  • Internet marketing
  • Social marketing
  • Marketing
Label
Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The Business Case -- Best Practices -- The Platforms -- Advertising and Promotion -- Facebook Advertising -- Advertising on Twitter and Other Networks -- Operations -- Measuring Success -- Advanced Social Media Campaigns -- Power Up Your Platform -- Bringing it All Together -- Business Plan Example -- Task Checklist
Dimensions
23 cm.
Extent
246 p.
Isbn
9781430244073
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)830008325
  • (OCoLC)ocn830008325
Label
Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk
Publication
Bibliography note
Includes bibliographical references and index
Contents
The Business Case -- Best Practices -- The Platforms -- Advertising and Promotion -- Facebook Advertising -- Advertising on Twitter and Other Networks -- Operations -- Measuring Success -- Advanced Social Media Campaigns -- Power Up Your Platform -- Bringing it All Together -- Business Plan Example -- Task Checklist
Dimensions
23 cm.
Extent
246 p.
Isbn
9781430244073
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)830008325
  • (OCoLC)ocn830008325

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...