The Resource Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement, edited by Vesna Zabkar, Martin Eisend, (electronic resource)

Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement, edited by Vesna Zabkar, Martin Eisend, (electronic resource)

Label
Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
Title
Advances in Advertising Research VIII
Title remainder
Challenges in an Age of Dis-Engagement
Statement of responsibility
edited by Vesna Zabkar, Martin Eisend
Contributor
Editor
Provider
Subject
Language
eng
Summary
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents Advertising Media, Content, Audiences Advertising Processing and Reception Online Advertising and Communication Advertising Effectiveness Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany
Member of
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Zabkar, Vesna.
  • Eisend, Martin.
  • SpringerLink
Series statement
European Advertising Academy
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Business and Management
  • Marketing
Label
Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement, edited by Vesna Zabkar, Martin Eisend, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness
Dimensions
unknown
Extent
XI, 293 p. 38 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783658187316
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-18731-6
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-658-18731-6
Label
Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement, edited by Vesna Zabkar, Martin Eisend, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness
Dimensions
unknown
Extent
XI, 293 p. 38 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783658187316
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-18731-6
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-658-18731-6

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