The Resource Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)

Label
Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
Title
Advances in Advertising Research (Vol. IV)
Title remainder
The Changing Roles of Advertising
Statement of responsibility
edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki
Creator
Contributor
Editor
Provider
Subject
Language
eng
Summary
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain
Member of
http://library.link/vocab/creatorName
Rosengren, Sara
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Dahlén, Micael.
  • Okazaki, Shintaro.
  • SpringerLink
Series statement
EAA Series,
http://library.link/vocab/subjectName
  • Economics
  • Marketing
  • Economics/Management Science
  • Marketing
Label
Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising
Dimensions
unknown
Extent
XII, 407 p. 42 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783658023652
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-02365-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-658-02365-2
Label
Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising
Dimensions
unknown
Extent
XII, 407 p. 42 illus.
File format
multiple file formats
Form of item
electronic
Isbn
9783658023652
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-02365-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-658-02365-2

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