The Resource Advances in corporate branding, edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Advances in corporate branding, edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Label
Advances in corporate branding
Title
Advances in corporate branding
Statement of responsibility
edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf
Contributor
Subject
Language
eng
Cataloging source
NhCcYBP
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.A38 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Balmer, John M. T
  • Powell, Shaun M
  • Kernstock, Joachim
  • Brexendorf, Tim
  • ProQuest (Firm)
Series statement
Journal of brand management: advanced collections
http://library.link/vocab/subjectName
Branding (Marketing)
Label
Advances in corporate branding, edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1.Introduction: Current State and Future Directions for Research on Corporate Brand Management / Tim Oliver Brexendorf -- 2.Explicating Corporate Brands and Their Management: Reflections and Directions from 1995 / John M.T. Balmer -- 3.The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business / Keith Richey -- 4.Managing the Franchised Brand: The Franchisees' Perspective / Rian Van Der Merwe -- 5.Alliance Brands: Building Corporate Brands through Strategic Alliances? / John M.T. Balmer -- 6.The Role of Internal Branding in the Delivery of Employee Brand Promise / Alan Wilson -- 7.An Integrated Approach to Corporate Branding / Nicholas Ind -- 8.Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity / Richard Jones -- 9.The Organic View of the Brand: A Brand Value Co-creation Model / Manuel Alfaro -- 10.Corporate Brand Orientation: What Is It? What of It? / John M.T. Balmer
Dimensions
unknown
Extent
1 online resource ( xiii, 205 pages)
File format
unknown
Form of item
online
Isbn
9781352000085
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99970203782
System control number
(NhCcYBP)13265869
Label
Advances in corporate branding, edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1.Introduction: Current State and Future Directions for Research on Corporate Brand Management / Tim Oliver Brexendorf -- 2.Explicating Corporate Brands and Their Management: Reflections and Directions from 1995 / John M.T. Balmer -- 3.The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business / Keith Richey -- 4.Managing the Franchised Brand: The Franchisees' Perspective / Rian Van Der Merwe -- 5.Alliance Brands: Building Corporate Brands through Strategic Alliances? / John M.T. Balmer -- 6.The Role of Internal Branding in the Delivery of Employee Brand Promise / Alan Wilson -- 7.An Integrated Approach to Corporate Branding / Nicholas Ind -- 8.Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity / Richard Jones -- 9.The Organic View of the Brand: A Brand Value Co-creation Model / Manuel Alfaro -- 10.Corporate Brand Orientation: What Is It? What of It? / John M.T. Balmer
Dimensions
unknown
Extent
1 online resource ( xiii, 205 pages)
File format
unknown
Form of item
online
Isbn
9781352000085
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99970203782
System control number
(NhCcYBP)13265869

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