The Resource Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten

Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten

Label
Advertising 2.0 : social media marketing in a Web 2.0 world
Title
Advertising 2.0
Title remainder
social media marketing in a Web 2.0 world
Statement of responsibility
Tracy L. Tuten
Creator
Subject
Language
eng
Summary
"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tuten, Tracy L.
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
T88 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Branding (Marketing)
  • Online social networks
  • Kundenbindung
  • Markenpolitik
  • Marketing
  • Onlinegemeinde
  • Werbung
  • World Wide Web 2.0
  • Branding (Marketing)
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Marketing
  • Publicité
  • Internet
Label
Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [187]-198) and index
Contents
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success
Dimensions
24 cm.
Extent
viii, 202 p.
Isbn
9780313352966
Isbn Type
(pbk. : alk. paper)
Lccn
2008016491
Other physical details
ill.
System control number
  • (OCoLC)223370177
  • (OCoLC)ocn223370177
Label
Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten
Publication
Bibliography note
Includes bibliographical references (p. [187]-198) and index
Contents
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success
Dimensions
24 cm.
Extent
viii, 202 p.
Isbn
9780313352966
Isbn Type
(pbk. : alk. paper)
Lccn
2008016491
Other physical details
ill.
System control number
  • (OCoLC)223370177
  • (OCoLC)ocn223370177

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...