The Resource Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Label
Advertising and promotion : an integrated marketing communications perspective
Title
Advertising and promotion
Title remainder
an integrated marketing communications perspective
Statement of responsibility
George E. Belch & Michael A. Belch
Creator
Contributor
Subject
Language
eng
Member of
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Belch, George E.
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B387 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Belch, Michael A
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
  • Communication in marketing
  • Publicité
  • Ventes
  • Communication en marketing
  • Advertising
  • Communication in marketing
  • Sales promotion
  • Reclame
  • Promotie (public relations)
Label
Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
ol. illustrations ; 29 cm.
Edition
5th ed.
Extent
xx, 795, GL13, EN22, CR3, IN19 pages
Isbn
9780072314458
Lccn
00040688
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)44076192
  • (OCoLC)ocm44076192
Label
Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
ol. illustrations ; 29 cm.
Edition
5th ed.
Extent
xx, 795, GL13, EN22, CR3, IN19 pages
Isbn
9780072314458
Lccn
00040688
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)44076192
  • (OCoLC)ocm44076192

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