The Resource Advertising campaign strategy : a guide to marketing communication plans, Donald Parente

Advertising campaign strategy : a guide to marketing communication plans, Donald Parente

Label
Advertising campaign strategy : a guide to marketing communication plans
Title
Advertising campaign strategy
Title remainder
a guide to marketing communication plans
Statement of responsibility
Donald Parente
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Parente, Donald
Illustrations
illustrations
Index
index present
LC call number
HF5837
LC item number
.A38 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Communication in marketing
Label
Advertising campaign strategy : a guide to marketing communication plans, Donald Parente
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
24 cm.
Edition
3rd ed.
Extent
xxvii, 404 p.
Isbn
9780324271904
Lccn
20031050 39
Other physical details
ill.
System control number
  • (OCoLC)52917980
  • (OCoLC)52917980
Label
Advertising campaign strategy : a guide to marketing communication plans, Donald Parente
Publication
Bibliography note
Includes bibliographical references and index
Dimensions
24 cm.
Edition
3rd ed.
Extent
xxvii, 404 p.
Isbn
9780324271904
Lccn
20031050 39
Other physical details
ill.
System control number
  • (OCoLC)52917980
  • (OCoLC)52917980

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