The Resource Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan, by Michael Prieler, Florian Kohlbacher, (electronic resource)

Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan, by Michael Prieler, Florian Kohlbacher, (electronic resource)

Label
Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
Title
Advertising in the Aging Society
Title remainder
Understanding Representations, Practitioners, and Consumers in Japan
Statement of responsibility
by Michael Prieler, Florian Kohlbacher
Creator
Contributor
Author
Provider
Subject
Language
eng
Summary
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan
http://library.link/vocab/creatorName
Prieler, Michael
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Kohlbacher, Florian.
  • SpringerLink
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Market research
  • Leadership
  • Industrial procurement
  • International business enterprises
  • International economics
  • Business and Management
  • Marketing
  • International Economics
  • Procurement
  • International Business
  • Business Strategy/Leadership
  • Market Research/Competitive Intelligence
Label
Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan, by Michael Prieler, Florian Kohlbacher, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
XXIII, 155 p.
File format
multiple file formats
Form of item
electronic
Isbn
9781137586605
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1057/9781137586605
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-1-137-58660-5
Label
Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan, by Michael Prieler, Florian Kohlbacher, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
XXIII, 155 p.
File format
multiple file formats
Form of item
electronic
Isbn
9781137586605
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1057/9781137586605
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-1-137-58660-5

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