The Resource Advertising in the age of persuasion : building brand America, 1941-1961, Dawn Spring, (electronic resource)

Advertising in the age of persuasion : building brand America, 1941-1961, Dawn Spring, (electronic resource)

Label
Advertising in the age of persuasion : building brand America, 1941-1961
Title
Advertising in the age of persuasion
Title remainder
building brand America, 1941-1961
Statement of responsibility
Dawn Spring
Creator
Contributor
Provider
Subject
Genre
Language
eng
Summary
"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"--
Assigning source
Provided by publisher
Cataloging source
UKPGM
http://library.link/vocab/creatorName
Spring, Dawn
Index
index present
LC call number
HF5415.1255
LC item number
.S67 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumption (Economics)
  • Free enterprise
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Consumption (Economics)
  • Free enterprise
  • United States
Label
Advertising in the age of persuasion : building brand America, 1941-1961, Dawn Spring, (electronic resource)
Instantiates
Publication
Note
Made available online by ebrary
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Preface; Abbreviations; Introduction; 1 "Persuaders in the Public Interest"; 2 "Miracle, U.S.A."; 3 The Brand Names Foundation's "Worthwhile Community Activity"; 4 "Advertising-A New Weapon in the Worldwide Fight for Freedom"; 5 Saving the World through Religious Revival; 6 "The Crusade for Freedom"; 7 One Nation, One World with Television; 8 "The Conscience of America" and "The Arsenal of Persuasion"; Conclusion; Notes; Bibliography; Index
Edition
1st ed.
Extent
1 online resource (x, 235 pages)
Form of item
online
Isbn
9786613318183
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613318183
Specific material designation
remote
Stock number
542390
System control number
  • (OCoLC)759166322
  • (OCoLC)ocn759166322
Label
Advertising in the age of persuasion : building brand America, 1941-1961, Dawn Spring, (electronic resource)
Publication
Note
Made available online by ebrary
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Preface; Abbreviations; Introduction; 1 "Persuaders in the Public Interest"; 2 "Miracle, U.S.A."; 3 The Brand Names Foundation's "Worthwhile Community Activity"; 4 "Advertising-A New Weapon in the Worldwide Fight for Freedom"; 5 Saving the World through Religious Revival; 6 "The Crusade for Freedom"; 7 One Nation, One World with Television; 8 "The Conscience of America" and "The Arsenal of Persuasion"; Conclusion; Notes; Bibliography; Index
Edition
1st ed.
Extent
1 online resource (x, 235 pages)
Form of item
online
Isbn
9786613318183
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613318183
Specific material designation
remote
Stock number
542390
System control number
  • (OCoLC)759166322
  • (OCoLC)ocn759166322

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