The Resource Advertising on the Internet, Robbin Zeff, Brad Aronson

Advertising on the Internet, Robbin Zeff, Brad Aronson

Label
Advertising on the Internet
Title
Advertising on the Internet
Statement of responsibility
Robbin Zeff, Brad Aronson
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Zeff, Robbin Lee
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
Z43 1999
Literary form
non fiction
Nature of contents
directories
http://library.link/vocab/relatedWorkOrContributorName
Aronson, Brad
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet advertising
  • Internet advertising
  • Internet advertising
  • Internet advertising
  • Publicité sur Internet
  • Publicité sur Internet
  • Publicité sur Internet
  • Publicité sur Internet
  • Internet advertising
  • Internet advertising
  • Internet advertising
  • Marketing
  • Internet
  • Internet
  • Electronic Commerce
  • Werbung
Label
Advertising on the Internet, Robbin Zeff, Brad Aronson
Instantiates
Publication
Note
  • "Wiley Computer Publishing."
  • Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. The Internet Advertising Landscape -- Ch. 2. Online Ad Models -- Ch. 3. Internet Direct Marketing -- Ch. 4. The Art and Science of Web Measurement -- Ch. 5. Ad Management -- Ch. 6. Targeting -- The Online Advertising Advantage -- Ch. 7. Pricing Online Ads -- Ch. 8. Market Research -- Information Is Your Competitive Advantage -- Ch. 9. Buying Online Ads -- Ch. 10. Selling Online Advertising -- Ch. 11. Going Local -- Ch. 12. International Online Advertising -- Ch. 13. Legal Issues Every Internet Advertiser Should Know -- Ch. 14. The Internet Advertising Convergence -- How to Advertise for Free or Almost Free / Eric Ward
Dimensions
24 cm
Edition
2nd ed.
Extent
xii, 434 pages
Isbn
9780471344049
Lccn
99021722
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)40848669
  • (OCoLC)ocm40848669
Label
Advertising on the Internet, Robbin Zeff, Brad Aronson
Publication
Note
  • "Wiley Computer Publishing."
  • Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. The Internet Advertising Landscape -- Ch. 2. Online Ad Models -- Ch. 3. Internet Direct Marketing -- Ch. 4. The Art and Science of Web Measurement -- Ch. 5. Ad Management -- Ch. 6. Targeting -- The Online Advertising Advantage -- Ch. 7. Pricing Online Ads -- Ch. 8. Market Research -- Information Is Your Competitive Advantage -- Ch. 9. Buying Online Ads -- Ch. 10. Selling Online Advertising -- Ch. 11. Going Local -- Ch. 12. International Online Advertising -- Ch. 13. Legal Issues Every Internet Advertiser Should Know -- Ch. 14. The Internet Advertising Convergence -- How to Advertise for Free or Almost Free / Eric Ward
Dimensions
24 cm
Edition
2nd ed.
Extent
xii, 434 pages
Isbn
9780471344049
Lccn
99021722
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)40848669
  • (OCoLC)ocm40848669

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