The Resource Advertising on the Internet, Robbin Zeff, Brad Aronson

Advertising on the Internet, Robbin Zeff, Brad Aronson

Label
Advertising on the Internet
Title
Advertising on the Internet
Statement of responsibility
Robbin Zeff, Brad Aronson
Creator
Contributor
Subject
Genre
Language
eng
Action
committed to retain for EAST
Cataloging source
DLC
http://library.link/vocab/creatorName
Zeff, Robbin Lee
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
Z43 1997
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Aronson, Brad
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet advertising
  • Internet advertising
  • Internet advertising
  • Internet
  • Online-Werbung
  • Internet advertising
  • Internet advertising
  • Internet advertising
Label
Advertising on the Internet, Robbin Zeff, Brad Aronson
Instantiates
Publication
Note
  • "Wiley Computer Publishing."
  • Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The state of online advertising -- Setting the stage -- Online ad models: banners, buttons, and beyond -- Web measurement -- Learning about your customers and delivering targeted ads -- Pricing online ads -- Identifying and understanding the online audience -- Running an online advertising campaign: buying online ads -- Selling online ads -- The online advertising horizon
Dimensions
24 cm.
Extent
xii, 301 p.
Isbn
9780471183303
Isbn Type
(pbk. : alk. paper)
Lccn
97013142
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
ill.
System control number
  • (OCoLC)36713162
  • (OCoLC)ocm36713162
Label
Advertising on the Internet, Robbin Zeff, Brad Aronson
Publication
Note
  • "Wiley Computer Publishing."
  • Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The state of online advertising -- Setting the stage -- Online ad models: banners, buttons, and beyond -- Web measurement -- Learning about your customers and delivering targeted ads -- Pricing online ads -- Identifying and understanding the online audience -- Running an online advertising campaign: buying online ads -- Selling online ads -- The online advertising horizon
Dimensions
24 cm.
Extent
xii, 301 p.
Isbn
9780471183303
Isbn Type
(pbk. : alk. paper)
Lccn
97013142
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
ill.
System control number
  • (OCoLC)36713162
  • (OCoLC)ocm36713162

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