The Resource Advertising, promotion, and supplemental aspects of integrated marketing communications, Terence A. Shimp

Advertising, promotion, and supplemental aspects of integrated marketing communications, Terence A. Shimp

Label
Advertising, promotion, and supplemental aspects of integrated marketing communications
Title
Advertising, promotion, and supplemental aspects of integrated marketing communications
Statement of responsibility
Terence A. Shimp
Creator
Contributor
qtr2ChqPyuI
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
UKM
http://library.link/vocab/creatorName
Shimp, Terence A
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Shimp, Terence A
http://library.link/vocab/subjectName
  • Advertising
  • Communication in marketing
  • Sales promotion
  • Direct marketing
Label
Advertising, promotion, and supplemental aspects of integrated marketing communications, Terence A. Shimp
Instantiates
Publication
Note
Previous ed. published as: Promotion management & marketing communications. Fort Worth : Dryden Press, 1993
Bibliography note
Includes bibliographic references and index
Dimensions
27 cm.
Edition
4th ed.
Extent
xxiv, 589 p.
Isbn
9780030103520
Isbn Type
:
Lccn
gb 97005302
Other physical details
ill. (some col.)
System control number
(OCoLC)36261420
Label
Advertising, promotion, and supplemental aspects of integrated marketing communications, Terence A. Shimp
Publication
Note
Previous ed. published as: Promotion management & marketing communications. Fort Worth : Dryden Press, 1993
Bibliography note
Includes bibliographic references and index
Dimensions
27 cm.
Edition
4th ed.
Extent
xxiv, 589 p.
Isbn
9780030103520
Isbn Type
:
Lccn
gb 97005302
Other physical details
ill. (some col.)
System control number
(OCoLC)36261420

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