The Resource Agency : starting a creative firm in the age of digital marketing, Rick Webb

Agency : starting a creative firm in the age of digital marketing, Rick Webb

Label
Agency : starting a creative firm in the age of digital marketing
Title
Agency
Title remainder
starting a creative firm in the age of digital marketing
Statement of responsibility
Rick Webb
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Webb, Rick
Illustrations
illustrations
Index
index present
LC call number
HF6178
LC item number
.W43 2015
Literary form
non fiction
Nature of contents
bibliography
Series statement
Ad age books
http://library.link/vocab/subjectName
  • Advertising agencies
  • Internet marketing
  • Marketing
  • New business enterprises
  • Small business
  • Entrepreneurship
  • Advertising agencies
  • Entrepreneurship
  • Internet marketing
  • Marketing
  • New business enterprises
  • Small business
Label
Agency : starting a creative firm in the age of digital marketing, Rick Webb
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear
Dimensions
25 cm.
Extent
viii, 341 pages
Isbn
9781137279866
Lccn
2014024464
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)886381281
  • (OCoLC)ocn886381281
Label
Agency : starting a creative firm in the age of digital marketing, Rick Webb
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear
Dimensions
25 cm.
Extent
viii, 341 pages
Isbn
9781137279866
Lccn
2014024464
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)886381281
  • (OCoLC)ocn886381281

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...