The Resource Air wars : television advertising and social media in election campaigns, 1952-2012, Darrell M. West

Air wars : television advertising and social media in election campaigns, 1952-2012, Darrell M. West

Label
Air wars : television advertising and social media in election campaigns, 1952-2012
Title
Air wars
Title remainder
television advertising and social media in election campaigns, 1952-2012
Statement of responsibility
Darrell M. West
Creator
Contributor
Subject
Language
eng
Summary
"Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: The face-off between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not." -- From www.amazon.com website
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
West, Darrell M.
Illustrations
illustrations
Index
index present
LC call number
JF2112.A4
LC item number
W47 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Brookings Institution
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Political campaigns
  • Advertising, Political
  • Political campaigns
  • Political science
  • Television in politics
  • United States
  • United States
  • United States
Label
Air wars : television advertising and social media in election campaigns, 1952-2012, Darrell M. West
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The history of advertising -- Qualities of effective ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Playing the blame game -- Ads in Congressional elections -- Advertising and democratic elections
Dimensions
23 cm
Edition
Sixth edition.
Extent
xviii, 205 pages
Isbn
9781452239910
Isbn Type
(pbk. : alk. paper)
Lccn
2013002010
Media category
unmediated
Media MARC source
rdamedia
Other control number
40022149086
Other physical details
illustrations
System control number
  • (OCoLC)843859581
  • (OCoLC)ocn843859581
Label
Air wars : television advertising and social media in election campaigns, 1952-2012, Darrell M. West
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The history of advertising -- Qualities of effective ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Playing the blame game -- Ads in Congressional elections -- Advertising and democratic elections
Dimensions
23 cm
Edition
Sixth edition.
Extent
xviii, 205 pages
Isbn
9781452239910
Isbn Type
(pbk. : alk. paper)
Lccn
2013002010
Media category
unmediated
Media MARC source
rdamedia
Other control number
40022149086
Other physical details
illustrations
System control number
  • (OCoLC)843859581
  • (OCoLC)ocn843859581

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