The Resource Air wars : television advertising in election campaigns, 1952-1996, Darrell M. West

Air wars : television advertising in election campaigns, 1952-1996, Darrell M. West

Label
Air wars : television advertising in election campaigns, 1952-1996
Title
Air wars
Title remainder
television advertising in election campaigns, 1952-1996
Statement of responsibility
Darrell M. West
Creator
Subject
Language
eng
Summary
Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections? In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
West, Darrell M.
Illustrations
illustrations
Index
index present
LC call number
JF2112.A4
LC item number
W47 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Political campaigns
  • Publicité politique
  • Télévision en politique
  • Propagande électorale
  • Advertising, Political
  • Political campaigns
  • Politics and government
  • Television in politics
  • Wahlpropaganda
  • Fernsehen
  • Geschichte 1952-1992
  • Geschichte 1952-1996
  • United States
  • United States
  • États-Unis
  • États-Unis
  • United States
  • USA
Label
Air wars : television advertising in election campaigns, 1952-1996, Darrell M. West
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 205-234) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Rethinking ads -- Buying air time -- Ad messages -- Media coverage of ads -- Ad watches and voluntary codes -- Learning about the candidates -- Setting the agenda -- Changing the standards -- Playing the blame game -- Advertising and democratic elections
Dimensions
24 cm
Edition
2nd ed.
Extent
xix, 243 pages
Isbn
9781568023472
Lccn
97006405
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)36430646
  • (OCoLC)ocm36430646
Label
Air wars : television advertising in election campaigns, 1952-1996, Darrell M. West
Publication
Bibliography note
Includes bibliographical references (p. 205-234) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Rethinking ads -- Buying air time -- Ad messages -- Media coverage of ads -- Ad watches and voluntary codes -- Learning about the candidates -- Setting the agenda -- Changing the standards -- Playing the blame game -- Advertising and democratic elections
Dimensions
24 cm
Edition
2nd ed.
Extent
xix, 243 pages
Isbn
9781568023472
Lccn
97006405
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)36430646
  • (OCoLC)ocm36430646

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