The Resource All thumbs : mobile marketing that works, Michael Dru Kelley

All thumbs : mobile marketing that works, Michael Dru Kelley

Label
All thumbs : mobile marketing that works
Title
All thumbs
Title remainder
mobile marketing that works
Statement of responsibility
Michael Dru Kelley
Creator
Author
Subject
Language
eng
Summary
"With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Kelley, Michael Dru
Index
index present
LC call number
HF5415.1265
LC item number
.K392 2014
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile commerce
  • Branding (Marketing)
  • Mobile communication systems
  • BUSINESS & ECONOMICS / Marketing / General
  • BUSINESS & ECONOMICS / Marketing / Direct
  • Branding (Marketing)
  • Internet marketing
  • Mobile commerce
  • Mobile communication systems
Label
All thumbs : mobile marketing that works, Michael Dru Kelley
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
22 cm
Extent
vi, 218 pages
Isbn
9781137279279
Isbn Type
(hardback)
Lccn
2014004352
Media category
unmediated
Media MARC source
rdamedia
Stock number
99959849487
System control number
  • (OCoLC)860395430
  • (OCoLC)ocn860395430
Label
All thumbs : mobile marketing that works, Michael Dru Kelley
Publication
Note
Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
22 cm
Extent
vi, 218 pages
Isbn
9781137279279
Isbn Type
(hardback)
Lccn
2014004352
Media category
unmediated
Media MARC source
rdamedia
Stock number
99959849487
System control number
  • (OCoLC)860395430
  • (OCoLC)ocn860395430

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...