The Resource Audience : marketing in the age of subscribers, fans & followers, Jeffrey K. Rohrs, (electronic resource)

Audience : marketing in the age of subscribers, fans & followers, Jeffrey K. Rohrs, (electronic resource)

Label
Audience : marketing in the age of subscribers, fans & followers
Title
Audience
Title remainder
marketing in the age of subscribers, fans & followers
Statement of responsibility
Jeffrey K. Rohrs
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Rohrs, Jeffrey K
Dewey number
658.8/72
Index
no index present
LC call number
HF5415.1265
LC item number
.R64 2014
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
Label
Audience : marketing in the age of subscribers, fans & followers, Jeffrey K. Rohrs, (electronic resource)
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I The Audience Imperative -- ch. 1 Audiences as Assets: Think Like The Boss -- ch. 2 The Audience Imperative: Our Hybrid Source of Business Energy -- ch. 3 Your Proprietary Audiences: Seekers, Amplifiers & Joiners -- ch. 4 The VIP Joiners: Subscribers, Fans & Followers -- ch. 5 Beyond Don Draper: Paid, Owned & Earned Media -- ch. 6 Increase What Matters: Size, Engagement & Value -- ch. 7 A Larger Font: Our Long-Term Responsibilities -- pt. II The Audience Channels -- ch. 8 Website: Marketing's Magnetic Center -- ch. 9 Email: The Bedrock Audience -- ch. 10 Facebook: Making It Personal -- ch. 11 Twitter: Real-Time Characters -- ch. 12 Blogs: A Website by Another Name -- ch. 13 Mobile Apps: Audiences on the Go -- ch. 14 Linked$$In: The Professional Audience -- ch. 15 YouTube: Internet Built the Video Star -- ch. 16 Google+: The Great Unknown -- ch. 17 Pinterest: A Collection of Beautiful Followers -- ch. 18 SMS: Cutting through the Clutter -- ch. 19 Instagram: Moving Pictures -- ch. 20 Podcasts: Listen Carefully -- ch. 21 Other Audience Channels: More? You Want More?!? -- pt. III The Audience Roadmap -- ch. 22 Map & Align: Strategy and Team -- ch. 23 Build & Engage: Audiences on Demand -- ch. 24 Serve, Honor, Deliver, Surprise & Delight: The Red Velvet Touch -- ch. 25 Test & Evolve: What Marketers Can Learn from 5,000 Years of Football
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781118825570
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
  • 99956710166
  • 543087
System control number
(NhCcYBP)11335952
Label
Audience : marketing in the age of subscribers, fans & followers, Jeffrey K. Rohrs, (electronic resource)
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: pt. I The Audience Imperative -- ch. 1 Audiences as Assets: Think Like The Boss -- ch. 2 The Audience Imperative: Our Hybrid Source of Business Energy -- ch. 3 Your Proprietary Audiences: Seekers, Amplifiers & Joiners -- ch. 4 The VIP Joiners: Subscribers, Fans & Followers -- ch. 5 Beyond Don Draper: Paid, Owned & Earned Media -- ch. 6 Increase What Matters: Size, Engagement & Value -- ch. 7 A Larger Font: Our Long-Term Responsibilities -- pt. II The Audience Channels -- ch. 8 Website: Marketing's Magnetic Center -- ch. 9 Email: The Bedrock Audience -- ch. 10 Facebook: Making It Personal -- ch. 11 Twitter: Real-Time Characters -- ch. 12 Blogs: A Website by Another Name -- ch. 13 Mobile Apps: Audiences on the Go -- ch. 14 Linked$$In: The Professional Audience -- ch. 15 YouTube: Internet Built the Video Star -- ch. 16 Google+: The Great Unknown -- ch. 17 Pinterest: A Collection of Beautiful Followers -- ch. 18 SMS: Cutting through the Clutter -- ch. 19 Instagram: Moving Pictures -- ch. 20 Podcasts: Listen Carefully -- ch. 21 Other Audience Channels: More? You Want More?!? -- pt. III The Audience Roadmap -- ch. 22 Map & Align: Strategy and Team -- ch. 23 Build & Engage: Audiences on Demand -- ch. 24 Serve, Honor, Deliver, Surprise & Delight: The Red Velvet Touch -- ch. 25 Test & Evolve: What Marketers Can Learn from 5,000 Years of Football
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781118825570
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
  • 99956710166
  • 543087
System control number
(NhCcYBP)11335952

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