The Resource Audiencemaking : how the media create the audience, editors, James S. Ettema and D. Charles Whitney

Audiencemaking : how the media create the audience, editors, James S. Ettema and D. Charles Whitney

Label
Audiencemaking : how the media create the audience
Title
Audiencemaking
Title remainder
how the media create the audience
Statement of responsibility
editors, James S. Ettema and D. Charles Whitney
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Index
index present
LC call number
P96.A83
LC item number
A95 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • Ettema, James S
  • Whitney, D. Charles
http://library.link/vocab/subjectName
  • Mass media
  • Mass media
  • Economische aspecten
  • Massamedia
  • Publiek
  • Médias
  • Médias
  • Mass media
  • Mass media
  • Publiek
  • Massamedia
  • Economische aspecten
  • Médias
  • Aufsatzsammlung
  • Massenmedien
  • Medienkonsum
  • Wirkung
Label
Audiencemaking : how the media create the audience, editors, James S. Ettema and D. Charles Whitney
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder
Dimensions
23 cm.
Extent
242 pages
Isbn
9780803946262
Isbn Type
(pb)
Lccn
94010319
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)30072671
  • (OCoLC)ocm30072671
Label
Audiencemaking : how the media create the audience, editors, James S. Ettema and D. Charles Whitney
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder
Dimensions
23 cm.
Extent
242 pages
Isbn
9780803946262
Isbn Type
(pb)
Lccn
94010319
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)30072671
  • (OCoLC)ocm30072671

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