The Resource Auditing social media : a governance and risk guide, Peter R. Scott, J. Mike Jacka, (electronic resource)

Auditing social media : a governance and risk guide, Peter R. Scott, J. Mike Jacka, (electronic resource)

Label
Auditing social media : a governance and risk guide
Title
Auditing social media
Title remainder
a governance and risk guide
Statement of responsibility
Peter R. Scott, J. Mike Jacka
Creator
Contributor
Provider
Subject
Language
eng
Summary
Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid
Cataloging source
N$T
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Scott, Peter R.
Index
index present
LC call number
HF5415.1265
LC item number
.S394 2011eb
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • ebrary
  • Jacka, J. Mike
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Business enterprises
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic books
  • Internet
  • Intranet
  • Web 2.0
  • Réseaux de communication
  • Réseaux d'information
  • Acquisition de connaissances
  • Innovations technologiques
  • Audit
Label
Auditing social media : a governance and risk guide, Peter R. Scott, J. Mike Jacka, (electronic resource)
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit
Dimensions
unknown
Extent
1 online resource (187 p.)
Form of item
electronic
Isbn
9781118063712
Lccn
2010053514
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Stock number
  • CL0500000410
  • CFA2078A-9A38-4A82-B835-0D6AC691588D
System control number
  • (OCoLC)712139146
  • (OCoLC)ocn712139146
Label
Auditing social media : a governance and risk guide, Peter R. Scott, J. Mike Jacka, (electronic resource)
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit
Dimensions
unknown
Extent
1 online resource (187 p.)
Form of item
electronic
Isbn
9781118063712
Lccn
2010053514
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Stock number
  • CL0500000410
  • CFA2078A-9A38-4A82-B835-0D6AC691588D
System control number
  • (OCoLC)712139146
  • (OCoLC)ocn712139146

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