The Resource Behavioral marketing : delivering personalized experiences at scale, Dave Walters

Behavioral marketing : delivering personalized experiences at scale, Dave Walters

Label
Behavioral marketing : delivering personalized experiences at scale
Title
Behavioral marketing
Title remainder
delivering personalized experiences at scale
Statement of responsibility
Dave Walters
Creator
Contributor
Author
Subject
Language
eng
Summary
"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "--
Assigning source
Provided by publisher
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1968-
http://library.link/vocab/creatorName
Walters, Dave
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.W3655 2015
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Ebooks Corporation
http://library.link/vocab/subjectName
  • Internet marketing
  • Customer relations
  • Consumers' preferences
Label
Behavioral marketing : delivering personalized experiences at scale, Dave Walters
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Extent
1 online resource ( xxi, 229 pages)
Form of item
online
Isbn
9781119076391
Lccn
2015022945
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99964067785
System control number
(NhCcYBP)12573600
Label
Behavioral marketing : delivering personalized experiences at scale, Dave Walters
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Extent
1 online resource ( xxi, 229 pages)
Form of item
online
Isbn
9781119076391
Lccn
2015022945
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
99964067785
System control number
(NhCcYBP)12573600

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