The Resource Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network

Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network

Label
Beyond advertising : creating value through all customer touchpoints
Title
Beyond advertising
Title remainder
creating value through all customer touchpoints
Statement of responsibility
Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Creator
Contributor
Author
Provider
Subject
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Wind, Yoram
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.W546 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
  • Hays, Catharine
  • ProQuest Ebook Central
http://library.link/vocab/subjectName
  • Advertising
  • Communication in marketing
  • Customer relations
Label
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (288 pages)
Form of item
online
Isbn
9781119074205
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, graphs
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC4389006
  • (Au-PeEL)EBL4389006
  • (CaPaEBR)ebr11202661
  • (CaONFJC)MIL895575
  • (OCoLC)939262178
Label
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (288 pages)
Form of item
online
Isbn
9781119074205
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, graphs
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC4389006
  • (Au-PeEL)EBL4389006
  • (CaPaEBR)ebr11202661
  • (CaONFJC)MIL895575
  • (OCoLC)939262178

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...