The Resource Beyond branding : how savvy marketers build brand equity to create products and open new markets, Joe Marconi

Beyond branding : how savvy marketers build brand equity to create products and open new markets, Joe Marconi

Label
Beyond branding : how savvy marketers build brand equity to create products and open new markets
Title
Beyond branding
Title remainder
how savvy marketers build brand equity to create products and open new markets
Statement of responsibility
Joe Marconi
Creator
Subject
Language
eng
Action
committed to retain for EAST
Cataloging source
IArlh
http://library.link/vocab/creatorName
Marconi, Joe
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
M37 1993
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand choice
  • Product management
  • Brand choice
  • Branding (Marketing)
  • Product management
  • Merken
  • Markenname
  • Werbung
Label
Beyond branding : how savvy marketers build brand equity to create products and open new markets, Joe Marconi
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 201-203) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xvi, 213 pages
Isbn
9781557384287
Lccn
93239221
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)28873477
  • (OCoLC)ocm28873477
Label
Beyond branding : how savvy marketers build brand equity to create products and open new markets, Joe Marconi
Publication
Bibliography note
Includes bibliographical references (p. 201-203) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xvi, 213 pages
Isbn
9781557384287
Lccn
93239221
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)28873477
  • (OCoLC)ocm28873477

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