The Resource Big Mac Under Attack, (videorecording)

Big Mac Under Attack, (videorecording)

Label
Big Mac Under Attack
Title
Big Mac Under Attack
Subject
Language
  • eng
  • eng
Summary
This program strives to find out if McDonald's, as a brand, on the verge of collapse from the American consumers losing their appetite for the world's largest fast food company, or if it can be revitalized. Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelly cite fat and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant's decline. A BBCW Production
Is part of
Characteristic
videorecording
Intended audience
  • G
  • General
http://library.link/vocab/subjectName
  • Business Practices
  • Food/Food Supply
  • Industry/Industrial Processes
  • Documentaries
  • Management Development/Industrial Psychology
Technique
live action
Label
Big Mac Under Attack, (videorecording)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
unknown
Dimensions
1/2 in.
Dimensions
1/2 in.
Extent
1 videocassette (38 min.)
Medium for sound
videotape
Other physical details
sound,color;
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System control number
(Medianet)25420.VH
System details
VHS
Video recording format
VHS (1/2 in., videocassette)
Label
Big Mac Under Attack, (videorecording)
Publication
Color
multicolored
Configuration of playback channels
unknown
Dimensions
1/2 in.
Dimensions
1/2 in.
Extent
1 videocassette (38 min.)
Medium for sound
videotape
Other physical details
sound,color;
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System control number
(Medianet)25420.VH
System details
VHS
Video recording format
VHS (1/2 in., videocassette)

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    42.349626 -71.099547
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    42.350723 -71.108227
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    42.350723 -71.108227
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    42.349804 -71.101425
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