The Resource Brand America : the making, unmaking and remaking of the greatest national image of all time, Simon Anholt and Jeremy Hildreth, (electronic resource)

Brand America : the making, unmaking and remaking of the greatest national image of all time, Simon Anholt and Jeremy Hildreth, (electronic resource)

Label
Brand America : the making, unmaking and remaking of the greatest national image of all time
Title
Brand America
Title remainder
the making, unmaking and remaking of the greatest national image of all time
Statement of responsibility
Simon Anholt and Jeremy Hildreth
Creator
Contributor
Provider
Subject
Genre
Language
eng
Summary
Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes
Cataloging source
N$T
http://library.link/vocab/creatorName
Anholt, Simon
Illustrations
illustrations
Index
no index present
LC call number
HF1040.8
LC item number
.A54 2010eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • ebrary
  • Hildreth, Jeremy
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Anti-Americanism
  • United States
  • United States
  • Business
  • BUSINESS & ECONOMICS
  • Anti-Americanism
  • Brand name products
  • Branding (Marketing)
  • International economic relations
  • United States
  • United States
  • United States
Label
Brand America : the making, unmaking and remaking of the greatest national image of all time, Simon Anholt and Jeremy Hildreth, (electronic resource)
Instantiates
Publication
Note
Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (198 pages)
Form of item
electronic
Isbn
9781905736560
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
Stock number
CL0500000489
System control number
  • (OCoLC)702117528
  • (OCoLC)ocn702117528
Label
Brand America : the making, unmaking and remaking of the greatest national image of all time, Simon Anholt and Jeremy Hildreth, (electronic resource)
Publication
Note
Previous edition: "Brand America : the mother of all brands," London: Cyan, 2004
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliography
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (198 pages)
Form of item
electronic
Isbn
9781905736560
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
Stock number
CL0500000489
System control number
  • (OCoLC)702117528
  • (OCoLC)ocn702117528

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...