The Resource Brand Hate : Navigating Consumer Negativity in the Digital World, by S. Umit Kucuk, (electronic resource)

Brand Hate : Navigating Consumer Negativity in the Digital World, by S. Umit Kucuk, (electronic resource)

Label
Brand Hate : Navigating Consumer Negativity in the Digital World
Title
Brand Hate
Title remainder
Navigating Consumer Negativity in the Digital World
Statement of responsibility
by S. Umit Kucuk
Creator
Contributor
Author
Author
Provider
Subject
Language
eng
Summary
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
http://library.link/vocab/creatorName
Kucuk, S. Umit
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
rbnU2rwUzZU
Image bit depth
0
LC call number
HF5415.34
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Motivation research (Marketing)
  • Customer relations-Management
  • Public relations
  • Internet marketing
  • Industrial management
  • Emotions
  • Consumer Behavior
  • Customer Relationship Management
  • Corporate Communication/Public Relations
  • Online Marketing/Social Media
  • Media Management
  • Emotion
Label
Brand Hate : Navigating Consumer Negativity in the Digital World, by S. Umit Kucuk, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate
Dimensions
unknown
Edition
2nd ed. 2019.
Extent
IX, 199 p.
File format
multiple file formats
Form of item
electronic
Isbn
9783030003807
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-00380-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-00380-7
Label
Brand Hate : Navigating Consumer Negativity in the Digital World, by S. Umit Kucuk, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate
Dimensions
unknown
Edition
2nd ed. 2019.
Extent
IX, 199 p.
File format
multiple file formats
Form of item
electronic
Isbn
9783030003807
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-00380-7
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(DE-He213)978-3-030-00380-7

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