The Resource Brand New : the Shape of Brands to Come, Wally Olins

Brand New : the Shape of Brands to Come, Wally Olins

Label
Brand New : the Shape of Brands to Come
Title
Brand New
Title remainder
the Shape of Brands to Come
Statement of responsibility
Wally Olins
Creator
Author
Subject
Language
eng
Summary
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1930-2014
http://library.link/vocab/creatorName
Olins, Wally
Illustrations
illustrations
Index
index present
Language note
Text in English
LC call number
HF5415.1255
LC item number
.O44 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Corporate image
Label
Brand New : the Shape of Brands to Come, Wally Olins
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place
Dimensions
24 cm
Extent
200 pages
Isbn
9780500291399
Lccn
2013950846
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
99958755248
System control number
  • (OCoLC)858843365
  • (OCoLC)ocn858843365
Label
Brand New : the Shape of Brands to Come, Wally Olins
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place
Dimensions
24 cm
Extent
200 pages
Isbn
9780500291399
Lccn
2013950846
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
99958755248
System control number
  • (OCoLC)858843365
  • (OCoLC)ocn858843365

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