The Resource Brand and talent, Kevin Keohane

Brand and talent, Kevin Keohane

Label
Brand and talent
Title
Brand and talent
Statement of responsibility
Kevin Keohane
Creator
Subject
Genre
Language
eng
Summary
  • "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"--
  • "Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Keohane, Kevin
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.K463 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Personnel management
  • Organizational effectiveness
  • Branding (Marketing)
  • Personnel management
  • Organizational effectiveness
  • BUSINESS & ECONOMICS / Human Resources & Personnel Management
  • BUSINESS & ECONOMICS / Business Communication / General
  • BUSINESS & ECONOMICS / Marketing / General
  • Branding (Marketing)
  • Organizational effectiveness
  • Personnel management
Label
Brand and talent, Kevin Keohane
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 208-214) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
23 cm
Extent
xvii, 220 pages
Isbn
9780749469252
Isbn Type
(pbk.)
Lccn
2013044128
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)854497883
  • (OCoLC)ocn854497883
Label
Brand and talent, Kevin Keohane
Publication
Bibliography note
Includes bibliographical references (pages 208-214) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Dimensions
23 cm
Extent
xvii, 220 pages
Isbn
9780749469252
Isbn Type
(pbk.)
Lccn
2013044128
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)854497883
  • (OCoLC)ocn854497883

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