The Resource Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products, Chris Wirthwein

Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products, Chris Wirthwein

Label
Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products
Title
Brand busters
Title remainder
7 common mistakes marketers make : lessons from the world of technical and scientific products
Statement of responsibility
Chris Wirthwein
Creator
Subject
Language
eng
Summary
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising. The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High Without Proof 7. Believing You Must Sell Your Product on an Economic Basis. - Publisher
Action
committed to retain for EAST
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Wirthwein, Chris
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.W56 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
Label
Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products, Chris Wirthwein
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 122-123) and index
Contents
Talking "needs" instead of "wants" -- Falling in love with your product instead of your customer -- Believing that marketing is a science or an art -- Trying to please everyone -- Forgetting that people forget -- Believing you price is to high -- without proof -- Believing you must sell your product on an economic basis -- How to avoid the seven brand busters
Dimensions
24 cm.
Extent
xxiv, 128 p.
Isbn
9780980174502
Lccn
2009284846
Other physical details
ill.
System control number
  • (OCoLC)187394544
  • (OCoLC)ocn187394544
Label
Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products, Chris Wirthwein
Publication
Bibliography note
Includes bibliographical references (p. 122-123) and index
Contents
Talking "needs" instead of "wants" -- Falling in love with your product instead of your customer -- Believing that marketing is a science or an art -- Trying to please everyone -- Forgetting that people forget -- Believing you price is to high -- without proof -- Believing you must sell your product on an economic basis -- How to avoid the seven brand busters
Dimensions
24 cm.
Extent
xxiv, 128 p.
Isbn
9780980174502
Lccn
2009284846
Other physical details
ill.
System control number
  • (OCoLC)187394544
  • (OCoLC)ocn187394544

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