The Resource Brand champions : how superheroes bring brands to life, Ian P. Buckingham

Brand champions : how superheroes bring brands to life, Ian P. Buckingham

Label
Brand champions : how superheroes bring brands to life
Title
Brand champions
Title remainder
how superheroes bring brands to life
Statement of responsibility
Ian P. Buckingham
Creator
Subject
Genre
Language
eng
Summary
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Buckingham, Ian P.
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
B8315 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Brand name products
  • Branding (Marketing)
Label
Brand champions : how superheroes bring brands to life, Ian P. Buckingham
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition
Dimensions
24 cm.
Extent
xii, 209 pages
Isbn
9780230220324
Isbn Type
(hardback)
Lccn
2011003116
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)700042337
  • (OCoLC)ocn700042337
Label
Brand champions : how superheroes bring brands to life, Ian P. Buckingham
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- Introduction and Context -- Case Studies on Values-based Brand Engagement -- Brand Stories From The Front Line Champions -- Brand Stories From The Engine Room -- The DNA of a Brand Champion what does it take? -- Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition
Dimensions
24 cm.
Extent
xii, 209 pages
Isbn
9780230220324
Isbn Type
(hardback)
Lccn
2011003116
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)700042337
  • (OCoLC)ocn700042337

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