The Resource Brand-driven innovation : strategies for development and design, Erik Roscam Abbing, (electronic resource)

Brand-driven innovation : strategies for development and design, Erik Roscam Abbing, (electronic resource)

Label
Brand-driven innovation : strategies for development and design
Title
Brand-driven innovation
Title remainder
strategies for development and design
Statement of responsibility
Erik Roscam Abbing
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Abbing, Erik Roscam
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.R67 2010eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
Series statement
Required reading range : module reader
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Advertising
  • Technological innovations
Label
Brand-driven innovation : strategies for development and design, Erik Roscam Abbing, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice
Dimensions
unknown
Extent
208 p.
Form of item
electronic
Other physical details
col. ill.
Specific material designation
remote
System control number
  • (OCoLC)720675709
  • (CaPaEBR)ebr10443184
Label
Brand-driven innovation : strategies for development and design, Erik Roscam Abbing, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice
Dimensions
unknown
Extent
208 p.
Form of item
electronic
Other physical details
col. ill.
Specific material designation
remote
System control number
  • (OCoLC)720675709
  • (CaPaEBR)ebr10443184

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