The Resource Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig

Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig

Label
Brand failures : the truth about the 100 biggest branding mistakes of all time
Title
Brand failures
Title remainder
the truth about the 100 biggest branding mistakes of all time
Statement of responsibility
Matt Haig
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Haig, Matt
Index
index present
LC call number
HD69.B7
LC item number
H345 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand loyalty
  • Brand choice
  • Brand choice
  • Brand loyalty
  • Branding (Marketing)
  • Produits de marque
  • Fidélité à une marque
  • Consommateurs
  • Markenpolitik
  • Markenimage
  • Markentreue
  • Markenwahl
  • Markenpolitik
Label
Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig
Instantiates
Publication
Note
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People faiures -- Business cycle failures -- Rebranding failures -- Internet and new technology failures -- Tired brands
Dimensions
22 cm
Edition
2nd ed.
Extent
xiv, 242 pages
Isbn
9780749463007
Lccn
2011002377
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)697980006
  • (OCoLC)ocn697980006
Label
Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig
Publication
Note
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People faiures -- Business cycle failures -- Rebranding failures -- Internet and new technology failures -- Tired brands
Dimensions
22 cm
Edition
2nd ed.
Extent
xiv, 242 pages
Isbn
9780749463007
Lccn
2011002377
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)697980006
  • (OCoLC)ocn697980006

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