The Resource Brand hate : navigating consumer negativity in the digital world, S. Umit Kucuk

Brand hate : navigating consumer negativity in the digital world, S. Umit Kucuk

Label
Brand hate : navigating consumer negativity in the digital world
Title
Brand hate
Title remainder
navigating consumer negativity in the digital world
Statement of responsibility
S. Umit Kucuk
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Kucuk, S. Umit
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.K83 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
Series statement
Palgrave pivot
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumer behavior
  • Brand name products
  • Customer loyalty
Label
Brand hate : navigating consumer negativity in the digital world, S. Umit Kucuk
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1.What Is Hate? -- 2.What Is Brand Hate? -- 3.Antecedents of Brand Hate -- 4.Consequences of Brand Hate -- 5.Semiotics of Brand Hate -- 6.Legality of Brand Hate -- 7.Managing Brand Hate
Dimensions
unknown
Extent
1 online resource ( ix, 141 pages) :
File format
unknown
Form of item
online
Isbn
9783319415192
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99969025368
System control number
(NhCcYBP)13173970
Label
Brand hate : navigating consumer negativity in the digital world, S. Umit Kucuk
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1.What Is Hate? -- 2.What Is Brand Hate? -- 3.Antecedents of Brand Hate -- 4.Consequences of Brand Hate -- 5.Semiotics of Brand Hate -- 6.Legality of Brand Hate -- 7.Managing Brand Hate
Dimensions
unknown
Extent
1 online resource ( ix, 141 pages) :
File format
unknown
Form of item
online
Isbn
9783319415192
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
99969025368
System control number
(NhCcYBP)13173970

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