The Resource Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut

Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut

Label
Brand loyalty : measurement and management
Title
Brand loyalty
Title remainder
measurement and management
Statement of responsibility
Jacob Jacoby, Robert W. Chestnut
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Jacoby, Jacob
Illustrations
illustrations
Index
index present
LC call number
HF5415.3
LC item number
.J32
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Chestnut, Robert W.
Series statement
Wiley series on marketing management.
http://library.link/vocab/subjectName
  • Brand loyalty
  • Brand loyalty
  • Management
  • Markenartikel
  • Markenpolitik
  • Markentreue
  • Markenwahl
  • Management
  • Markenartikel
  • Markenpolitik
  • Markentreue
  • Markenwahl
Label
Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut
Instantiates
Publication
Note
  • "A Ronald Press publication."
  • Includes indexes
Bibliography note
Bibliography: p. 121-149
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm.
Extent
xiv, 157 pages
Isbn
9780471028451
Lccn
77028660
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)04194510
  • (OCoLC)ocm04194510
Label
Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut
Publication
Note
  • "A Ronald Press publication."
  • Includes indexes
Bibliography note
Bibliography: p. 121-149
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm.
Extent
xiv, 157 pages
Isbn
9780471028451
Lccn
77028660
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)04194510
  • (OCoLC)ocm04194510

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