The Resource Brand medicine : the role of branding in the pharmaceutical industry, edited by Tom Blackett and Rebecca Robins

Brand medicine : the role of branding in the pharmaceutical industry, edited by Tom Blackett and Rebecca Robins

Label
Brand medicine : the role of branding in the pharmaceutical industry
Title
Brand medicine
Title remainder
the role of branding in the pharmaceutical industry
Statement of responsibility
edited by Tom Blackett and Rebecca Robins
Contributor
Subject
Language
eng
Cataloging source
DNLM/DLC
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9666.5
LC item number
.B66 2001
Literary form
non fiction
Nature of contents
bibliography
NLM call number
  • 2001 G-558
  • QV 736
NLM item number
B817 2001
http://library.link/vocab/relatedWorkOrContributorName
  • Blackett, Tom
  • Robins, Rebecca
http://library.link/vocab/subjectName
  • Pharmaceutical industry
  • Drugs
  • Branding (Marketing)
  • Brand choice
  • Drug Industry
  • Advertising as Topic
  • Consumer Behavior
  • Drug Labeling
  • Drug Packaging
  • Drugs
  • Brand name products
  • Industrie pharmaceutique
  • Médicaments
  • Produits de marque
  • Marques de commerce
  • Brand choice
  • Branding (Marketing)
  • Drugs
  • Pharmaceutical industry
  • Farmaceutische industrie
  • Merknamen
  • Marketing
  • United States
Label
Brand medicine : the role of branding in the pharmaceutical industry, edited by Tom Blackett and Rebecca Robins
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Branding and its potential within the pharmaceutical industry / Tom Blackett -- The valuation of pharmaceutical brands / Nick Liddell -- The Rx to OTC switch -- creating the climate for change / Gary Lyon -- Successful switch strategies / Hugh Ferrier -- Direct-to-consumer branding -- the US perspective / Anne Devereux -- Direct-to-consumer branding -- Europe and Asia / Rob Benson -- The role of advertising in branding pharmaceuticals / Michael Paling -- Public relations and its role in pharmaceutical brand building / David Catlett -- Clinical development and branding / Stuart Cooper -- Pharmaceutical brand name development / Rebecca Robins -- Brand packaging design / Jeremy Scholfield and Julian Thomas -- Packaging for the elderly / Herbert M. Meyers -- Regulatory issues and generic names ; How to achieve global trade mark protection / Alison Azulay -- The government view / Richard Marsh and Gareth Evans -- Nutraceuticals / Hugo Ehrnreich -- Complementary and alternative medicines / Particia Tan -- The future of branding in the pharmaceutical industry / Tom Harrison
Dimensions
24 cm
Extent
xxvi, 308 pages
Isbn
9780333930984
Lccn
2001021605
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)45990997
  • (OCoLC)ocm45990997
Label
Brand medicine : the role of branding in the pharmaceutical industry, edited by Tom Blackett and Rebecca Robins
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Branding and its potential within the pharmaceutical industry / Tom Blackett -- The valuation of pharmaceutical brands / Nick Liddell -- The Rx to OTC switch -- creating the climate for change / Gary Lyon -- Successful switch strategies / Hugh Ferrier -- Direct-to-consumer branding -- the US perspective / Anne Devereux -- Direct-to-consumer branding -- Europe and Asia / Rob Benson -- The role of advertising in branding pharmaceuticals / Michael Paling -- Public relations and its role in pharmaceutical brand building / David Catlett -- Clinical development and branding / Stuart Cooper -- Pharmaceutical brand name development / Rebecca Robins -- Brand packaging design / Jeremy Scholfield and Julian Thomas -- Packaging for the elderly / Herbert M. Meyers -- Regulatory issues and generic names ; How to achieve global trade mark protection / Alison Azulay -- The government view / Richard Marsh and Gareth Evans -- Nutraceuticals / Hugo Ehrnreich -- Complementary and alternative medicines / Particia Tan -- The future of branding in the pharmaceutical industry / Tom Harrison
Dimensions
24 cm
Extent
xxvi, 308 pages
Isbn
9780333930984
Lccn
2001021605
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)45990997
  • (OCoLC)ocm45990997

Library Locations

  • African Studies LibraryBorrow it
    771 Commonwealth Avenue, 6th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Alumni Medical LibraryBorrow it
    72 East Concord Street, Boston, MA, 02118, US
    42.336388 -71.072393
  • Astronomy LibraryBorrow it
    725 Commonwealth Avenue, 6th Floor, Boston, MA, 02445, US
    42.350259 -71.105717
  • Fineman and Pappas Law LibrariesBorrow it
    765 Commonwealth Avenue, Boston, MA, 02215, US
    42.350979 -71.107023
  • Frederick S. Pardee Management LibraryBorrow it
    595 Commonwealth Avenue, Boston, MA, 02215, US
    42.349626 -71.099547
  • Howard Gotlieb Archival Research CenterBorrow it
    771 Commonwealth Avenue, 5th Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Mugar Memorial LibraryBorrow it
    771 Commonwealth Avenue, Boston, MA, 02215, US
    42.350723 -71.108227
  • Music LibraryBorrow it
    771 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350723 -71.108227
  • Pikering Educational Resources LibraryBorrow it
    2 Silber Way, Boston, MA, 02215, US
    42.349804 -71.101425
  • School of Theology LibraryBorrow it
    745 Commonwealth Avenue, 2nd Floor, Boston, MA, 02215, US
    42.350494 -71.107235
  • Science & Engineering LibraryBorrow it
    38 Cummington Mall, Boston, MA, 02215, US
    42.348472 -71.102257
  • Stone Science LibraryBorrow it
    675 Commonwealth Avenue, Boston, MA, 02445, US
    42.350103 -71.103784
Processing Feedback ...