The Resource Brand, meet story : how to create engaging content to win business and influence your audience, Heather Pemberton Levy

Brand, meet story : how to create engaging content to win business and influence your audience, Heather Pemberton Levy

Label
Brand, meet story : how to create engaging content to win business and influence your audience
Title
Brand, meet story
Title remainder
how to create engaging content to win business and influence your audience
Statement of responsibility
Heather Pemberton Levy
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Pemberton Levy, Heather
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
ProQuest
http://library.link/vocab/subjectName
Branding (Marketing)
Label
Brand, meet story : how to create engaging content to win business and influence your audience, Heather Pemberton Levy
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Half Title; Title; Copyright; Dedication; Contents; 1. The Storytelling Imperative for Brands; 2. Why Story Comes First; 3. Get to Know Your Audience; 4. Share Big Ideas Through Small Moments; 5. Amplify Your Brand Voice; 6. Create a Content Program That Builds Relationships; Acknowledgments; Appendix; Notes; Index; About the Author
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781629561820
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
13211595
System control number
(NhCcYBP)13211595
Label
Brand, meet story : how to create engaging content to win business and influence your audience, Heather Pemberton Levy
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Half Title; Title; Copyright; Dedication; Contents; 1. The Storytelling Imperative for Brands; 2. Why Story Comes First; 3. Get to Know Your Audience; 4. Share Big Ideas Through Small Moments; 5. Amplify Your Brand Voice; 6. Create a Content Program That Builds Relationships; Acknowledgments; Appendix; Notes; Index; About the Author
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781629561820
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
13211595
System control number
(NhCcYBP)13211595

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