The Resource Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker

Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Title
Brand portfolio strategy
Title remainder
creating relevance, differentiation, energy, leverage, and clarity
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, David A
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
.A2154 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Brand name products
Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [323]-327) and index
Dimensions
24 cm.
Extent
xviii, 348 p.
Isbn
9780743249386
Lccn
20030630 55
Other physical details
ill.
System control number
(OCoLC)53097170
Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
Publication
Bibliography note
Includes bibliographical references (p. [323]-327) and index
Dimensions
24 cm.
Extent
xviii, 348 p.
Isbn
9780743249386
Lccn
20030630 55
Other physical details
ill.
System control number
(OCoLC)53097170

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