The Resource Brand sense : sensory secrets behind the stuff we buy, Martin Lindstrom ; foreword by Philip Kotler

Brand sense : sensory secrets behind the stuff we buy, Martin Lindstrom ; foreword by Philip Kotler

Label
Brand sense : sensory secrets behind the stuff we buy
Title
Brand sense
Title remainder
sensory secrets behind the stuff we buy
Statement of responsibility
Martin Lindstrom ; foreword by Philip Kotler
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
L548 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Business names
  • Advertising
  • Advertising
  • Senses and sensation
Label
Brand sense : sensory secrets behind the stuff we buy, Martin Lindstrom ; foreword by Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 157-159) and index
Contents
Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future -- The Brand sense research
Dimensions
22 cm.
Edition
1st Free Press trade pbk. ed.
Extent
175 p.
Isbn
9781439172018
Isbn Type
(pbk.)
Lccn
20104851 63
Other physical details
ill.
System control number
  • (OCoLC)666428493
  • (OCoLC)666428493
Label
Brand sense : sensory secrets behind the stuff we buy, Martin Lindstrom ; foreword by Philip Kotler
Publication
Bibliography note
Includes bibliographical references (p. 157-159) and index
Contents
Start making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future -- The Brand sense research
Dimensions
22 cm.
Edition
1st Free Press trade pbk. ed.
Extent
175 p.
Isbn
9781439172018
Isbn Type
(pbk.)
Lccn
20104851 63
Other physical details
ill.
System control number
  • (OCoLC)666428493
  • (OCoLC)666428493

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