The Resource Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout, by David Taylor, (electronic resource)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout, by David Taylor, (electronic resource)

Label
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Title
Brand stretch
Title remainder
why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Statement of responsibility
by David Taylor
Title variation
Brandstretch
Creator
Contributor
Provider
Subject
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Taylor, David
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
T393 2004eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Product management
Label
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout, by David Taylor, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [151]-153) and index
Color
multicolored
Dimensions
unknown
Extent
ix, 162 p.
Form of item
electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (OCoLC)54894184
  • (CaPaEBR)ebr10113998
Label
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout, by David Taylor, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [151]-153) and index
Color
multicolored
Dimensions
unknown
Extent
ix, 162 p.
Form of item
electronic
Other physical details
ill.
Specific material designation
remote
System control number
  • (OCoLC)54894184
  • (CaPaEBR)ebr10113998

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