The Resource Brand success : how the world's top 100 brands thrive and survive, Matt Haig

Brand success : how the world's top 100 brands thrive and survive, Matt Haig

Label
Brand success : how the world's top 100 brands thrive and survive
Title
Brand success
Title remainder
how the world's top 100 brands thrive and survive
Statement of responsibility
Matt Haig
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Haig, Matt
Index
index present
LC call number
HD69.B7
LC item number
H346 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Advertising
Label
Brand success : how the world's top 100 brands thrive and survive, Matt Haig
Instantiates
Publication
Note
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004
Bibliography note
Includes bibliographical references (p. 290-291) and index
Contents
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word
Dimensions
22 cm.
Edition
2nd ed.
Extent
vii, 296 p.
Isbn
9780749462888
Isbn Type
(ebk.)
Lccn
20110023 78
System control number
  • (OCoLC)697980009
  • (OCoLC)697980009
Label
Brand success : how the world's top 100 brands thrive and survive, Matt Haig
Publication
Note
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004
Bibliography note
Includes bibliographical references (p. 290-291) and index
Contents
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word
Dimensions
22 cm.
Edition
2nd ed.
Extent
vii, 296 p.
Isbn
9780749462888
Isbn Type
(ebk.)
Lccn
20110023 78
System control number
  • (OCoLC)697980009
  • (OCoLC)697980009

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