The Resource Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference, Karen Post

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference, Karen Post

Label
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Title
Brand turnaround
Title remainder
how brands gone bad returned to glory and the seven game changers that made the difference
Statement of responsibility
Karen Post
Creator
Subject
Language
eng
Summary
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand
Cataloging source
DLC
http://library.link/vocab/creatorName
Post, Karen
Index
index present
LC call number
HD69.B7
LC item number
P647 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Technological innovations
  • Brand name products
  • Branding (Marketing)
  • Technological innovations
  • Markenartikel
  • Marketing
  • Management
Label
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference, Karen Post
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction
Dimensions
24 cm.
Extent
xxiv, 262 p.
Isbn
9780071775281
Isbn Type
(hc : alk. paper)
Lccn
2011029498
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)721903513
  • (OCoLC)ocn721903513
Label
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference, Karen Post
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction
Dimensions
24 cm.
Extent
xxiv, 262 p.
Isbn
9780071775281
Isbn Type
(hc : alk. paper)
Lccn
2011029498
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)721903513
  • (OCoLC)ocn721903513

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