The Resource BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick

BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick

Label
BrandDigital : simple ways top brands succeed in the digital world
Title
BrandDigital
Title remainder
simple ways top brands succeed in the digital world
Statement of responsibility
Allen P. Adamson ; foreword by David Kirkpatrick
Title variation
Brand digital
Creator
Subject
Language
eng
Summary
Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape
Cataloging source
DLC
http://library.link/vocab/creatorName
Adamson, Allen P
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.A33 2008
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Internet marketing
  • Brand name products
  • Branding (Marketing)
  • Internet marketing
Label
BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick
Instantiates
Publication
Note
Includes index
Contents
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember
Dimensions
25 cm.
Edition
1st ed.
Extent
xiv, 274 p.
Isbn
9780230606043
Lccn
2008017390
Other physical details
ill.
System control number
  • (OCoLC)226308104
  • (OCoLC)ocn226308104
Label
BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick
Publication
Note
Includes index
Contents
The importance of gaining superior consumer insight -- The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look, and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- BrandDigital: The top ideas to remember
Dimensions
25 cm.
Edition
1st ed.
Extent
xiv, 274 p.
Isbn
9780230606043
Lccn
2008017390
Other physical details
ill.
System control number
  • (OCoLC)226308104
  • (OCoLC)ocn226308104

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