The Resource Branded! : how retailers engage consumers with social media and mobility, Bernie Brennan, Lori Schafer, (electronic resource)

Branded! : how retailers engage consumers with social media and mobility, Bernie Brennan, Lori Schafer, (electronic resource)

Label
Branded! : how retailers engage consumers with social media and mobility
Title
Branded!
Title remainder
how retailers engage consumers with social media and mobility
Statement of responsibility
Bernie Brennan, Lori Schafer
Creator
Contributor
Provider
Subject
Genre
Language
eng
Summary
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--Provided by publisher
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Brennan, Bernie
Index
index present
LC call number
HF5415.1265
LC item number
.B744 2010eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • ebrary
  • Schafer, Lori
Series statement
Wiley and SAS business series
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Branding (Marketing)
  • Online social networks
  • Telemarketing
  • Business
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Internet marketing
  • Online social networks
  • Social media
  • Telemarketing
Label
Branded! : how retailers engage consumers with social media and mobility, Bernie Brennan, Lori Schafer, (electronic resource)
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : bringing your store to your customers -- Social media -- Mobility -- Starbucks : it's the experience! -- Zappos : "Your culture is your brand" -- Wet Seal : iRunway steals the teen fashion scene -- Macy's : shooting for the stars! -- 1-800-Flowers.com : "Build a relationship first--do business second" -- JCPenney : digital transformation -- Pizza Hut : creating the perfect pizza--digitally -- Best Buy : the connected world -- Analyzing value : social media -- Conclusion : take the lead
Dimensions
unknown
Extent
1 online resource (xx, 264 pages)
Form of item
electronic
Isbn
9780470931738
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
System control number
  • (OCoLC)678547156
  • (OCoLC)ocn678547156
Label
Branded! : how retailers engage consumers with social media and mobility, Bernie Brennan, Lori Schafer, (electronic resource)
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : bringing your store to your customers -- Social media -- Mobility -- Starbucks : it's the experience! -- Zappos : "Your culture is your brand" -- Wet Seal : iRunway steals the teen fashion scene -- Macy's : shooting for the stars! -- 1-800-Flowers.com : "Build a relationship first--do business second" -- JCPenney : digital transformation -- Pizza Hut : creating the perfect pizza--digitally -- Best Buy : the connected world -- Analyzing value : social media -- Conclusion : take the lead
Dimensions
unknown
Extent
1 online resource (xx, 264 pages)
Form of item
electronic
Isbn
9780470931738
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
System control number
  • (OCoLC)678547156
  • (OCoLC)ocn678547156

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