The Resource Branded component strategies : ingredient branding in B2B markets, Stefan Worm ; with a foreword by Friedhelm W. Bliemel, (electronic resource)

Branded component strategies : ingredient branding in B2B markets, Stefan Worm ; with a foreword by Friedhelm W. Bliemel, (electronic resource)

Label
Branded component strategies : ingredient branding in B2B markets
Title
Branded component strategies
Title remainder
ingredient branding in B2B markets
Statement of responsibility
Stefan Worm ; with a foreword by Friedhelm W. Bliemel
Creator
Contributor
Provider
Subject
Language
eng
Summary
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Worm, Stefan
Dissertation note
Diss.--University of Kaiserslautern, 2009.
Image bit depth
0
LC call number
HF5415.1255
LC item number
.W67 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
SpringerLink
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Industrial marketing
  • Branding (Marketing)
  • Industrial marketing
  • Science économique
  • Affaires
Label
Branded component strategies : ingredient branding in B2B markets, Stefan Worm ; with a foreword by Friedhelm W. Bliemel, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references (p. [203]-224)
Color
not applicable
Dimensions
unknown
Extent
1 online resource (xx, 224 p.)
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9783834964533
Level of compression
uncompressed
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)769129548
  • (OCoLC)ocn769129548
Label
Branded component strategies : ingredient branding in B2B markets, Stefan Worm ; with a foreword by Friedhelm W. Bliemel, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references (p. [203]-224)
Color
not applicable
Dimensions
unknown
Extent
1 online resource (xx, 224 p.)
File format
multiple file formats
Form of item
  • online
  • electronic
Isbn
9783834964533
Level of compression
uncompressed
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (OCoLC)769129548
  • (OCoLC)ocn769129548

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