The Resource Branded interactions : creating the digital experience, Marco Spies

Branded interactions : creating the digital experience, Marco Spies

Label
Branded interactions : creating the digital experience
Title
Branded interactions
Title remainder
creating the digital experience
Statement of responsibility
Marco Spies
Creator
Author
Subject
Language
  • eng
  • ger
  • eng
Summary
"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity"--Back cover
Member of
Cataloging source
CDX
http://library.link/vocab/creatorName
Spies, Marco
Illustrations
illustrations
Index
index present
Language note
Translated into English from the original German
LC call number
HF5415.1265
LC item number
.S65 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • User interfaces (Computer systems)
  • Application software
  • Application software
  • Branding (Marketing)
  • User interfaces (Computer systems)
Target audience
specialized
Label
Branded interactions : creating the digital experience, Marco Spies
Instantiates
Publication
Accompanying material
1 folded sheet
Bibliography note
Includes bibliographical references (pages 356-358) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
txt
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Set-up. The brief -- The team -- Project planning -- Technology -- Interview: Design and technology / Tom Acland -- Process. Workflow models -- The branded interaction design process -- Discover: the analysis phase. Understand the business -- Understand the brand -- Understand the user -- Define the goal -- Interview: Service design / Brian Gillespie -- Define: the strategy phase. Plan the product or service -- Plan the brand experience -- Plan the user experience -- Define the metrics -- Interview: HumanKind and digital brand strategy / Alexander Wipf -- Design: concept and visuals. Design direction & detailed design -- Generate ideas -- Design the user experience -- Design the user interface -- Interview: Digital first / David Linderman -- Design gesture interactions -- Interview: Gesture interaction / Professor Michael Zollner -- Prototyping & testing -- Interview: Fashion goes mobile / Markus Aller & Joachim Bader -- Deliver: documents and production. Create a style guide -- Interview: Multiscreen strategies / Precious -- Create UX guidelines -- Monitor production -- Project launch & debrief -- Interview: Interactive brand communication for Benetton / Alfio Pozzoni -- Distribute: BixD rollout and updates. Implement the BixD -- Interview: Interaction in public spaces / Joachim Sauter -- Refine & update the BixD -- Interview: Designing a mobile operating system / Peter Skillman -- Interview: Personal interaction / Marco Spies
Dimensions
27 cm +
Extent
359 pages
Isbn
9780500518175
Lccn
2015937194
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (black and white, and color)
Stock number
99964928095
System control number
  • (OCoLC)920375884
  • (OCoLC)ocn920375884
Label
Branded interactions : creating the digital experience, Marco Spies
Publication
Accompanying material
1 folded sheet
Bibliography note
Includes bibliographical references (pages 356-358) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
txt
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Set-up. The brief -- The team -- Project planning -- Technology -- Interview: Design and technology / Tom Acland -- Process. Workflow models -- The branded interaction design process -- Discover: the analysis phase. Understand the business -- Understand the brand -- Understand the user -- Define the goal -- Interview: Service design / Brian Gillespie -- Define: the strategy phase. Plan the product or service -- Plan the brand experience -- Plan the user experience -- Define the metrics -- Interview: HumanKind and digital brand strategy / Alexander Wipf -- Design: concept and visuals. Design direction & detailed design -- Generate ideas -- Design the user experience -- Design the user interface -- Interview: Digital first / David Linderman -- Design gesture interactions -- Interview: Gesture interaction / Professor Michael Zollner -- Prototyping & testing -- Interview: Fashion goes mobile / Markus Aller & Joachim Bader -- Deliver: documents and production. Create a style guide -- Interview: Multiscreen strategies / Precious -- Create UX guidelines -- Monitor production -- Project launch & debrief -- Interview: Interactive brand communication for Benetton / Alfio Pozzoni -- Distribute: BixD rollout and updates. Implement the BixD -- Interview: Interaction in public spaces / Joachim Sauter -- Refine & update the BixD -- Interview: Designing a mobile operating system / Peter Skillman -- Interview: Personal interaction / Marco Spies
Dimensions
27 cm +
Extent
359 pages
Isbn
9780500518175
Lccn
2015937194
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (black and white, and color)
Stock number
99964928095
System control number
  • (OCoLC)920375884
  • (OCoLC)ocn920375884

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