The Resource Branding across borders : a guide to global brand marketing, James R. Gregory with Jack G. Wiechmann

Branding across borders : a guide to global brand marketing, James R. Gregory with Jack G. Wiechmann

Label
Branding across borders : a guide to global brand marketing
Title
Branding across borders
Title remainder
a guide to global brand marketing
Statement of responsibility
James R. Gregory with Jack G. Wiechmann
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Gregory, James R
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
G74 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wiechmann, Jack G
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Internationale marketing
  • Merkartikelen
  • Merken
  • Branding (Marketing)
  • Internationale marketing
  • Merken
  • Merkartikelen
  • Internationales Marketing
  • Markenpolitik
Label
Branding across borders : a guide to global brand marketing, James R. Gregory with Jack G. Wiechmann
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 213-222) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Talent: The Real Global Challenge
  • 6.
  • The Emerging Global Customer
  • 7.
  • Communicating the Brand in an Interactive World
  • 8.
  • Merging the Brands
  • 9.
  • The Board and the Brand
  • 1.
  • 10.
  • Brands in Decline, Protests, and Assorted Crises
  • 11.
  • Digital Asset Management: Tool for Global Branding
  • 12.
  • Focus on the Future
  • Managing the Global Brand
  • 2.
  • Ten Keys, Seven Steps, and Other Guides
  • 3.
  • Bottom Line on Corporate Brand Investment
  • 4.
  • Cultures, Values, and More
Dimensions
24 cm
Extent
xxiv, 232 pages
Isbn
9780658009457
Lccn
2001030841
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)46641823
  • (OCoLC)ocm46641823
Label
Branding across borders : a guide to global brand marketing, James R. Gregory with Jack G. Wiechmann
Publication
Bibliography note
Includes bibliographical references (p. 213-222) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Talent: The Real Global Challenge
  • 6.
  • The Emerging Global Customer
  • 7.
  • Communicating the Brand in an Interactive World
  • 8.
  • Merging the Brands
  • 9.
  • The Board and the Brand
  • 1.
  • 10.
  • Brands in Decline, Protests, and Assorted Crises
  • 11.
  • Digital Asset Management: Tool for Global Branding
  • 12.
  • Focus on the Future
  • Managing the Global Brand
  • 2.
  • Ten Keys, Seven Steps, and Other Guides
  • 3.
  • Bottom Line on Corporate Brand Investment
  • 4.
  • Cultures, Values, and More
Dimensions
24 cm
Extent
xxiv, 232 pages
Isbn
9780658009457
Lccn
2001030841
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)46641823
  • (OCoLC)ocm46641823

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