The Resource Branding for dummies, Bill Chiaravalle, Barbara Findlay Schenck, (electronic resource)

Branding for dummies, Bill Chiaravalle, Barbara Findlay Schenck, (electronic resource)

Label
Branding for dummies
Title
Branding for dummies
Statement of responsibility
Bill Chiaravalle, Barbara Findlay Schenck
Creator
Contributor
Subject
Genre
Language
  • eng
  • eng
Summary
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or loca
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Chiaravalle, Bill
Dewey number
658.827
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5415.1255
LC item number
.C48 2007
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Schenck, Barbara Findlay
Series statement
--For dummies
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Business names
  • Product management
  • Advertising
  • Internet marketing
Label
Branding for dummies, Bill Chiaravalle, Barbara Findlay Schenck, (electronic resource)
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index
Dimensions
unknown
Extent
1 online resource (386 p.)
Form of item
online
Isbn
9780470124048
Media category
computer
Media type code
c
Specific material designation
remote
System control number
  • (EBL)281890
  • (OCoLC)85875818
  • (SSID)ssj0000073855
  • (PQKBManifestationID)11123503
  • (PQKBTitleCode)TC0000073855
  • (PQKBWorkID)10118770
  • (PQKB)10252512
  • (MiAaPQ)EBC281890
  • (EXLCZ)991000000000354755
Label
Branding for dummies, Bill Chiaravalle, Barbara Findlay Schenck, (electronic resource)
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index
Dimensions
unknown
Extent
1 online resource (386 p.)
Form of item
online
Isbn
9780470124048
Media category
computer
Media type code
c
Specific material designation
remote
System control number
  • (EBL)281890
  • (OCoLC)85875818
  • (SSID)ssj0000073855
  • (PQKBManifestationID)11123503
  • (PQKBTitleCode)TC0000073855
  • (PQKBWorkID)10118770
  • (PQKB)10252512
  • (MiAaPQ)EBC281890
  • (EXLCZ)991000000000354755

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